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More!’s downfall lay in failing to become a brand
Last week Bauer Media announced its decision to cut more! magazine, after its circulation fell below 100,000. The latest casualty of the internet revolution, many are commenting. But its real failure, like many periodicals, newspapers and publications, is its lack of
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The LSE, BBC Panorama, and North Korea uncovered: Is this undercover reporting gone too far?
The hype surrounding John Sweeney’s ‘North Korea Undercover’ Panorama documentary (BBC One, 8:30pm. 15th April 2013) began building up as early as Saturday night when it emerged that a journalist – or rather a group of three journalists capable of
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Writing Technique: Writing for Broadcast
The main difference between writing for broadcast and writing for print: time. Time is of the essence in broadcast journalism and you need to be able to work – and write – to the second. How many words per second?
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REVIEW: Sound Women “Brand You” – the art of networking & branding your career profile
On Tuesday night I went along to an event organised by Sound Women, a network of women working in audio. I had attended their launch event just over a year ago and decided to attend Tuesday night’s event - a panel
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The advantages of not doing what you’re told
So Jenni’s article last week on having the right attitude to make it in journalism got me thinking. What attitude do I take to working in journalism? Of course, my confidence frequently oscillates between extreme arrogance and extreme self doubt
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What it means to be a multi-skilled journalist today
When we asked you about your #JournoResolutions for 2013, many of you responded and said that your main goal for this year is to learn a new skill. For some of you, that skill is taking better photographs. Others expressed
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The power of print is still with us
With declining newspaper sales and more and more people reading the headlines on their smart phones, it’s fair to say that many people believe that digital leads the way for the future of the news industry. However, last week the
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Liveblogging – how important is it and what comes next?
Liveblogging is quickly becoming de rigueur for reporting current events. But how important is is and, most importantly, what comes next? I’m about 99% sure that when Saul Bellow said: “[There is] an immense, painful longing for a broader, more
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Coca-Cola enter the world of brand journalism
Journalism is currently going through a transition. As this transition takes place, advertising revenue has dropped off, PR has gone up and ‘churnalism’ has become a worrying issue of newsrooms. But why would corporations go through all the hassle of
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Should commentators be party politically neutral?
I suppose I should start this by saying I’m a Democrat. And not your run of the mill Obama Democrat either. I have supported every Democratic candidate for the Presidency since Clinton’s re-election when I was six. It’s partly to
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