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7. February, 2012 Advice, Digital and online, Industries, Reporting, Student media, Tools
This article has 4 comments

Why campus reporters should ‘Like’ the Facebook ticker

by Emily Handford

We’re going Facebook crazy at the moment. Yesterday The Entreprenuer argued journalists were a bit late to get to grips with how to use Facebook. This morning The Postgrad said that Facebook could be more useful than Twitter and now guest poster Jamie Chadd makes a case for how beneficial Facebook can be for the campus reporter.

 

Jamie Chadd

Jamie Chadd is Assistant Manager of SUSUtv and a News Reporter for the Wessex Scene.

I was with the disheartened majority when Facebook launched that ugly-looking live-update ticker, not least because it was shoved awkwardly in the top-tight corner. Yet sometime down the line, it has become quite a subtle tool for the campus reporter.

If you’re writing news for your student paper – cough, website – you are probably “in” enough with those that run the students’ union to have them as friends on Facebook. You’ll also have countless other students on the social network, who will be invariably spread amongst other countless cohorts (postgrads, international students, those living in different halls, studying on different campuses…) –the theory being, you’re a journalist, and you’ve probably got “connections”. If you’re writing news and you don’t have these campus connections, you’re missing a trick.

Now everyone is on Facebook. Twitter is still a relative niche in the wider world, if we’re honest, but Facebook? Everyone’s on it. And if I were to make up a statistic, I’d say about 90% of people have used the status update function to vent about some horrible unjust they have had afflicted upon them.

Given that pretty much no-one uses Facebook’s lists or privacy settings properly (myself included), these rants have a reach of probably around 100 or so fellow students.

Now what that annoying ticker does is show you, in real-time, exactly what your friends are doing. What it also does is show when they comment on the walls of people, groups or pages that are actually outside your own network. Friends of friends (of friends). And this has the effect of echoing those gripes, extending the reach of individual dissatisfaction two or three steps more than previously possible. If you’re lucky, you might spot something good.

For example: one of my connections on Facebook – who is an Academic (read: school/faculty) President, commented on one of her friend’s statuses. All I caught was the tail-start of a comment she left on the status of someone I didn’t know. Intrigued, I clicked – and it led to this story. On another occasion – again, a connection of mine commented on a post by someone I didn’t know in a group I wasn’t a part of – and I got this story about a security compromise on campus.

There may be concerns about this type of sourcing but I’ve found it extremely effective so far. Where I have needed to speak to more people about a story, I have simply privately messaged them (very few people have their profiles set up to block that feature). Another useful aspect is that, at the Scene, our news team is organised with a Facebook group – I can pass on the story to the team in two clicks.

It’s all a lot more relevant to student news than the desperate hunt up, down, and across Tweetdeck’s columns. Twitter is by far the better tool for hyperlocal news, and will continue to be so. But the ticker has recently proved its own when it comes to student issues.

Now I’m not saying you should spend all day staring at that ticker – though if you do that with Twitter you might as well do – but I am making the point that, for campus news , the Ticker provides a very real alternative.

Facebook provides the sort of gossip that is never picked up by trending #tags on Twitter – campus news – can spread like wildfire. Just keep your eyes open, and begin to ‘like’ the Ticker.

Related posts:

  1. It’s time for journalists to take Facebook seriously Yesterday The Entrepreneur argued that journalists are late to the...
  2. Facebook: It’s not the next big thing At news:rewired on Friday, there was a lot of talk...
  3. The Jobseeker asks, can (and should) reporters express their opinions publicly? It’s a question tempered by time, molded recently by technology...
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  5. Student reporters vs. Local newspapers As part of my degree, my class is expected to...
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Comments


  • Jenni Graham

    _JenniGraham on Finding a job in journalism: Which websites are the best?

    kpedersen03 I wasn't sure how to answer your question, so I asked WH readers on Twitter what they would write in...
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