Matthew ‘TK’ Taylor is a journalist and linguistics student at Queen Mary, University of London, where he is the technology editor. He’s the editor and founder of Elephant Student Media. He’s a huge nerd and occasionally writes on social media, the internet and technology on his blog, but can be more reliably found commenting on twitter.
Freedom from censorship, a strive for balance in reporting, a lack of sensationalism. All qualities you would traditionally attribute to the a quality media outlet. So why is student press, under its skin, devoid of some or all of these qualities? We criticise Al Jazeera, funded by an absolute-monarchy, so why isn’t student media, funded by unions with their own political agendas and the start of many journalists’ careers, not held in the same regard.
It only takes a look at Royal Holloway, who partially ditched their student media outlet, Orbital, in 2006 to form the independent The Founder, to realise the value of this. The Founder is entirely funded through non-union sources and this allows the paper to properly act in the students interest, like questioning the union on where £11,000 of funding disappeared to, following a leaked document. The issue being that, in student unions, it is often the communications officer that runs the student media, and thus it is used as an outlet for union communiqué. Look back to late last year and its likely that your union paper was running free advertising for the ‘Stop The Cuts’ movement, campaigning for ‘free education’.
It is important for young journalists to also realise, that in order to report accurately they must disconnect themselves from their own views; to be absolutely objective. I make it clear to reporters that work on Elephant that they are observers, independent of the event they are covering, no matter what it entails. Often I’ve seen students create the news rather than report it, by going to protests wearing t-shirts and bearing placards. How are you to be respected as a news-gatherer by the authorities if you’ve your iPhone in one hand and a placard in the other; you’re not a journalist, you’re an activist.
It is for these reasons that Elephant was founded; a web-first independent outlet, self-funded, to cover these potentially controversial events and give our student journalists the opportunity they deserve: to cover the event as they see fit, without the union angling, and to be perceived professional enough to compete with both nationals and broadcast, because – let’s face it – if anyone is best poised to move fast and experiment in new media, it’s us students.
With sponsorship we obtained from the live-media company ScribbleLive, we set out with around fifteen students to cover the March For The Alternative on March 26th of this year. We got picked up by journalism.co.uk, garnered a lot of visits and over 70 live, concurrent, viewers. Everyone had a great time: we tried something new, and, given what is now possible using online, we got an audience of thousands from around the world. We were the first on the ground with live pictures and video being uploaded from the march itself, the vandalism on Oxford Street, and the fires blazing down in Piccadilly Circus.
We came back together to cover June 30th, the mass strikes organised by four major unions, and the effect across the capital city. A much shorter day, with an earlier start, we distributed ourselves across the city at three major locations, with co-ordination from Joseph Stashko, who worked as our social editor. Slowly converging for 11am on Lincolns Inn Fields, we met and again were first for photos from the main demo, going on to live-blog the speeches. At both events we were asked by both police and other photojournalists what we were doing, and they were suitably impressed; “crikey” was a common response.
We’re always looking for more interested parties in London, so please get in touch on our website and follow @elephantstudent for more of our coverage.