Newspaper design is the unglamorous side of journalism. Those that put together pages and page furniture (you find mostly in the tabloids) rarely get the praise they deserve – it’s not like writing, when you get a byline. But, as this video shows, it’s an art that very people can do, let alone do well.

The video was created by Adam Walker (@renduh), a designer who works on Wales on Sunday. As part of Alison Gow’s attempt to turn a newspaper inside out, he used some fancy software to speed up the process he went through to create Seven Days entertainments supplement cover and the result is astonishing.

Now, having done a fair bit of page design on InDesign and Quark whilst a section editor at university and enjoyed the creative elements of it, I may be preaching to those that don’t care as much I do. But, whatever you’re experience, I don’t think you can deny the skill and intricacy of cutting out the Pirates of the Caribbean skull (0:08) or the colour effects behind the headline (0:32 onwards) or the positioning of the sub-header (0:53). The attention to detail in the headline alone (Adam experiments with capitals, tilting, different lines, where it sits in relation to the picture) is a different class.

So, having watched this video, contemplate how much time and effort goes into designing a WHOLE paper. And then realise the implications if there weren’t page designers like Adam (effectively, people would be less inclined to read a paper because it wouldn’t look as nice). Scary thought, huh?